Top Beauty Retail Apps in Russia: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail applications in Russia showed varied performance metrics on a unified platform, encompassing both iOS and Android data. Here's a closer look at the trends for each app, based on data from Sensor Tower.

Gold Apple: beauty store experienced fluctuations in its weekly downloads, with a notable peak reaching approximately 217K in early March. The app's active users increased from around 4.5M at the beginning of the quarter to over 5M by the end.

ЛЭТУАЛЬ: косметика, парфюмерия saw a steady increase in weekly downloads, peaking at about 203K in early March. Active users also rose, reaching nearly 3.9M in the same period, although a slight decline was noted towards the quarter's end.

РИВ ГОШ: интернет магазин maintained a moderate download rate, with a high point of about 59K downloads in early March. Active users showed a similar trend, peaking at 561K in the same timeframe.

Подружка: магазин косметики had a consistent download pattern, with numbers ranging from 20K to 32K throughout the quarter. Active users peaked at 444K in early March but saw a decrease by the end of March.

Lastly, Buy Siberian experienced moderate growth in downloads, with numbers around 14K in February. Active users showed a gradual increase, peaking at approximately 138K in late February before stabilizing.

These insights provide a snapshot of the dynamic app landscape in Russia's beauty retail sector for Q1 2025. For more detailed analytics and insights, visit Sensor Tower.